Digital Connections

Timeless Marketing Classics: Laurence Borel

The latest thinker to contribute on Timeless Marketing Classics is Laurence Borel, Social Media Strategist, Blogger, Digital Junkie and "Frenchie in London", her words not mine!

And Lolly's picked a very interesting book -  I've seen many people credit this book and incorporate its charts and concepts into presentations, yet rather strangely it hasn't been selected as a Timeless Marketing Classic ... until now ....

"I’ve been thinking about which book should be included in this wonderful list over the past couple of weeks, and have finally settled for THE social media bible, Groundswell.

Right now your customers are blogging about you, creating spoofs on YouTube,  complaining about you on Twitter, and hating you on Facebook. As a Brand Manager you can either a) get scared and quit your job, or b) turn social media into an opportunity. I choose the latter…

Companies are increasingly turning to PR agencies (thank you for keeping me employed!) to help them with their online WOM, and this book should be on every bookshelf across the country world. With Google soon to index Twitter updates, Social Media is something that can no longer be ignored. Groundswell explains how organizations need to adjust to remain relevant to consumers, and how can they actually benefit from this trend.

Although the platforms we use may change in the years to come, web 2.0 marks an important shift in the way we use the Internet, and communicate in our daily lives.

The search continues – what’s your Marketing Timeless Classic? Let me know in the comments alternatively write a blog post linking back to Blog till you Drop."

How To Level Your Gravel Drive: Just Like Buckingham Palace

I really have to take my hat off to The Queens gardeners.

This is the perfect way to level the drive, simply by attaching a metal grill to the back of a car.

Brilliant!

 

Timeless Marketing Classics: Katy Lindemann

.... after a 6 month hiatus the search continues for our Timeless Marketing Classics. Not content with a handful of classic books, I'm looking to compile a truly definitive list.

If this is all a bit alien to you and you're wondering what on earth Timeless Marketing Classics is all about then try here -----> Timeless Marketing Classics

In the meantime, Katy has very kindly picked up the baton.....The Search Continues 

Katy Lindemann: Senior Strategist at Naked Communications, Perceptive blogger, Interesting Tweeter and she digs Robots too 

"My pick is actually a reasonably new publication, having been first published in 2008, so not sure if longevity is a pre requisite for being a 'timeless' classic, but I think it's an absolutely essential read for any planner, or indeed anyone who wants to understand more about people.

If you're in the business of trying to engage people through your communications, then understanding human behaviour, and what makes us tick, is absolutely crucial.

I personally don't think you can get this from any one book, nor indeed from books alone, but if I had to pick one must-read book, Dan Ariely's Predictably Irrational would be up there.   Behavioural economics is the latest buzzword, but really it's just a new way of describing the science and art of human behaviour, and in "Predictably Irrational: The Hidden Forces That Shape Our Decisions", Dan Ariely uses a wealth of scientific experiments and fascinating anecdotes to illustrate how we aren't the rational creatures we would like to think we are.

Marketing may change, brand communication may change, but human behaviour remains startingly constant over time. As human animals we are by our very nature consistent in our irrationality - and the patterns within this are such that in many ways we're predictably irrational. Have been, are, and likely will continue to be. Hence unless the human condition changes dramatically, I'd bet that Ariely's book will be relevant for many years to come."

www.predictablyirrational.com

 

When Consumers Become Producers: Four Quentin Tarantino Video Mixes

Previously most media that was available for public consumption was produced by professionals, in special rooms with special hi tech equipment.

The interesting change over the last decade is that mass technology has allowed the former consumers to become the producers.

Of course while not everybody has the talent of Quentin Tarantino and the ability to generate original stylised movies,

Everybody does now have access to the library of content that he's generated.

So just for fun...here are my top 4, Quentin Tarantino video remixes

1) Eclectic Method: The Tarantino Mix Tape

2) Pulp Fiction Audio Mix: What you see is what you hear

3) James Hyman / Quentin Tarantino: Mash Up (Movie Trailer - Test Version 1)

4) Eclectic Methods: Kill Bill Remixed

Beautiful and Great Quote from Sir Bobby Robson (RIP)

“What is a club in any case?

Not the buildings or the directors or the people who are paid to represent it.

It’s not the television contracts, get-out clauses, marketing departments or executive boxes.

It’s the noise, the passion, the feeling of belonging, the pride in your city.

It’s a small boy clambering up stadium steps for the very first time, gripping his father’s hand, gawping at that hallowed stretch of turf beneath him and, without being able to do a thing about it, falling in love.”

Sir Bobby Robson