As this project comes to close to an end, I'm starting to finalise my own list of Timeless Marketing Classics, and Jon Steel will definitely have one if not two books on the list.
Readers of Perfect Pitch and Russell Davies blog (Interview between RD & JS) will know that Jon doesn't read business books. Could this be true, in an attempt to find out I posed the question "Jon, which books are your timeless marketing classics?”
"I don't often read business books. I've written two myself, but if I hadn't written them I sincerely doubt that I would have read them.
I prefer to spend my time reading novels, quality newspapers and good magazines like the New Yorker. I've learned more about planning from that than I ever would have done reading most of the books written by advertising people.
The only books I would ever recommend are Ogilvy on Advertising and The Book of Gossage. Both David and Howard were writing a long time ago, but what they have to say is as relevant today (maybe even more so?) as it was then."