Neil Perkin: Director of Marketing & Strategy for the commercial functions of IPC Media
Seth Godin's "Purple Cow" & Clay Shirky's "Here Comes Everybody" are a couple of the more
recent ones I'd pick, simply because I think they have each moved the
debate on significantly.
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However Mark Earls' Herd is one of those books that I keep going back to again and again.
A connected world dictates new thinking about the way in which ideas spread, but HERD touches on some truths about the way humans behave, and our intrinsic herd-driven nature, that are so fundamental that the ideas at the heart of the book seem almost simplistic. But they challenge some of the most basic assumptions that are common in the business of communications.
I like it because it was, and remains, fresh, different and inspiring.
