Russell Davies: Open Intelligence Agency, planner and really interesting chap, writer for Campaign and Wired Magazine.
Thanks to Russell for his interesting selection, Britain by Mass Observation is a great choice - I haven't looked through that book for years ... and now want to find a copy.
- "Great idea, good stories, splendidly-written. A
good way to think about brands."
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- "As
above. This and Eating The Big Fish is all you need to know about how to do
advertising planning."
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- "A ripping yarn and a clear illustration that
nothing ever changes in adland."
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"They actually paid attention to the world around
them."
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- "Does what it says on the tin."
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