Seth barely needs an introduction, in fact he gets a couple of nominations in the list of "Timeless Marketing Classics.”
Seth..
* writes the most popular marketing blog in the world;
* is the author of the bestselling marketing books of the last decade;
* speaks to large groups on marketing, new media and what's next;
* and is the founder of Squidoo.com, a fast-growing recommendation website.
As I mentioned in the introduction, Seth kindly took time out to list his three marketing classics. - I'll confess to not having read any, and have only heard of one... It looks like my reading list has just got longer!
"American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still
renowned today for developing such marketing innovations as coded
coupons that could be used to track the success of varying offers. His
methods are still prized for their efficacy today. In this
groundbreaking 1923 work, written after he retired as president and
chairman of one of the world's biggest ad agencies, Hopkins shares the
secrets of successful marketing that are just as relevant today as they
were almost a century ago." - Amazon.co.uk
“Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life” - David Ogilvy
Seth didn't actually specify a particular book by Herschell Gordon Lewis, you can find the amazon.co.uk best seller list here.
One for the copywriters and "gore fans" perhaps?
Hmmm? I'll admit to being sceptical - maybe I'll read the introduction next time I'm in Borders and take it from there!
