And Lolly's picked a very interesting book - I've seen many people credit this book and incorporate its charts and concepts into presentations, yet rather strangely it hasn't been selected as a Timeless Marketing Classic ... until now ....
"I’ve been thinking about which book should be included in this wonderful list over the past couple of weeks, and have finally settled for THE social media bible, Groundswell.
Right now your customers are blogging about you, creating spoofs on YouTube, complaining about you on Twitter, and hating you on Facebook. As a Brand Manager you can either a) get scared and quit your job, or b) turn social media into an opportunity. I choose the latter…
Companies are increasingly turning to PR agencies (thank you for
keeping me employed!) to help them with their online WOM, and this book
should be on every bookshelf across the
world. With Google soon to index Twitter updates, Social Media is
something that can no longer be ignored. Groundswell explains how
organizations need to adjust to remain relevant to consumers, and how
can they actually benefit from this trend.
Although the platforms we use may change in the years to come, web 2.0 marks an important shift in the way we use the Internet, and communicate in our daily lives.
The search continues – what’s your Marketing Timeless Classic? Let me know in the comments alternatively write a blog post linking back to Blog till you Drop."