Chances are that anyone commuting on FGW into London Paddington during the past month or so won’t fail to have spotted the Swiftcover.com Ad featuring the topless Iggy Pop.
Last week I was stalked by this 61 year old, as he travelled with me on every train single journey, not to mention the 48 sheet awaiting at Paddington station and the Bus Rear on Praed Street.
Not forgetting....
"Save time" says Iggy. If you're messy and incapable ofa filing a piece of paper, then you can save time by taking out insurance with swiftcover.com.
I have to admit that at the back end of 08, Swiftcover were not on my insurance radar, and now, they are etched into my brain. Yes, it has cut through and yes, I'm sure that Iggy Pop has boosted their awareness scores no end.
But what’s the connection between Iggy Pop and Insurance? How is an ex-junkie and rather ill looking "has been" going to persuade me to take out insurance cover? Why should I believe Iggy Pop as he has the audacity to order me to "get a life, get swiftcovered!"
Maybe the campaign is targeted at drug fuelled, topless Subaru owners from Sunderland. In which case why was it on the FGW commuter route between London and the Home Counties?
Iggy Pop was young and innovative once, however those days are long gone. The decision to select Iggy Pop to endorse an online Insurance company is something I just can't understand.
Rather akin to Johnny Rotten and his Country Life Butter “gig,” Iggy's obviously done if for the money – expect a Celebrity Big Brother appearance in the near future!
I just hope that Iggy Pop and Swiftcover.com have checked out the Terms and Conditions on Iggy’s car insurance.
“We will not pay any liability, loss, damage, cost, or expense caused by a driver working part time or full time in: Entertainment, gambling, modelling, professional sports, Foreign Service”
