During a delightful family weekend away in Dorset, we stopped by a local supermarket to pick up some essential supplies.
Where I witnessed this absolutely disgraceful and incredibly wasteful use of packaging. What on earth? - it's a 7p shrink wrapped banana!!
What sort of dimwit would package a banana like this? And what sort of line manager and company would allow such an unethical and blatant waste of the planets resources? ..... WM Morrison's that's who.
And after a quick google, I discovered that WM Morrisons have some "previous"....
Have I missed something here?
In Jan 2007, The Independent newspaper run a front page campaign on absurd and excessive packaging by the UK supermarkets, using WM Morrisons' shrink wrapped Swede as a worst case example.
Which prompted Morrisons to reposition the brand, as the "food specialist for everyone" - with the Chief Exec Marc Bolland announcing to the city he is concerned about ‘over-packaging’ and pledging to ‘reduce packaging wherever we can’.
By 2010 Morrisons promised to:
* Slash its carbon footprint by 36 per cent
* Cut energy use by 8 per cent per metre
* Obtain 10 per cent renewable energy
* Halve waste sent to landfill
* Use 15 per cent less water
However twelve months later, In May 2008, The Guardian ran a similar story.
Yet two years later Morrisons are now Poly-wrapping 7p bananas, WTF?
It beggars belief it really does!