Building on my England World Cup infographic post from last Saturday, here's another England / World Cup infographic.
Taken from an interesting article from @NateLanxon at Wired magazine, showing SMS usage around England's World Cup games - perfectly illustrated in infographic form. (If anybody gets a higher res version please nudge me).
During England’s Group C matches, O2 users sent just over 75,000,000 text messages - with usage peaking at 4k-5k texts immediately after England's goals.
Sport is inherently social and its best served live and with shared real time experiences, it’s all about “The Power of Now”. First choice mode of carriage for major sport is always on TV, sharing and analysis then happens on the most convenient platform, in this case mobile. As a gregarious and social race, we instinctively and immediately want to share our appreciation of the “awesome” with our closest friends.
(On the flip side SMS traffic looks highest during England Algeria - but I think we can put that down to boredom)