On the day that England were subjected to another World Cup humiliation, I quite liked this smart media-buy from the chaps at Apple.
A cool takeover of the SkySports homepage, on what even by SkySports standards must have been a high traffic day.
Shame that people clicked through to read about massive disappointment - but if we'd won then the mediabuy would have have been a stroke of genius.
Made even better as it only works on Google Chrome and Firefox - leaving Internet Exporer in the cold (ha).
Nice creative, smart mediabuy, shame about the result.
(Also a shame that I'd just done a Google search on Blake's 7 before recording)